Bacardi Rum

BACARDI Rum is the world’s
favorite and most awarded rum

Martini vermouth & sparkling wines

MARTINI has become the
symbol for Italian glamour
and sophistication

corporate responsibility

Winner of ten titles,
Rafael Nadal, is our
Global Social
Responsibility
Ambassador

OUR COMPANY

We are the largest privately held spirits company in the world. We produce and market a variety of internationally recognized premium
spirits and wines.

Bacardi - celebrating its 150th anniversary throughout 2012 - has a presence in more than 150 markets worldwide including the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Brazil and Russia. The Bacardi Limited brand portfolio includes more than 200 brands and labels including BACARDI® rum, the world's best-selling and most-awarded rum; GREY GOOSE® vodka, the world's leading super premium vodka; DEWAR'S® Blended Scotch whisky, the top- selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world's leading vermouth; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; and other leading and emerging brands, most of which are sold globally.

Bacardi has been owned and operated by seven generations of Bacardi family members since Don Facundo Bacardí Massó founded the company in Santiago de Cuba on February 4, 1862.

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CORPORATE RESPONSIBILITY

Rafael Nadal
is our
Global Social
Responsibility
Ambassador

Champions Drink Responsibly

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Our flagship social responsibility campaign "Champions Drink Responsibly" spreads the message of responsible drinking to legal drinking age adults throughout the world through digital and transitional media and events. This campaign builds upon corporate and social responsibility initiatives and heritage of the company since its founding in Santiago de Cuba in 1862.

In March 2011, Rafael Nadal, ATP World Tour™ #1 ranked player, was introduced as the new Bacardi Limited Global Social Responsibility Ambassador. Winner of ten Grand Slam titles, Rafa was introduced by Bacardi Limited President and Chief Executive Officer Séamus McBride at the global launch event in Miami.

2011 Corporate Responsibility Report

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We are committed to managing our operations responsibly to benefit our people, consumers, customers, suppliers, local communities and protect the environment.

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