Good Futures

INVESTING IN OUR PEOPLE AND COMMUNITIES

People exist at the center of everything we do, which is why we prioritize projects that empower individuals and bolster our communities to encourage future success.

Good at a Glance

CareerMatters

FOSTERING FEMALE OPPORTUNITY
Bacardi empowers women within the workplace and strives for gender equality across the organization and among those who hold leadership positions. A strong female perspective adds diversity of thought and is essential when it comes to ensuring better decision-making, greater innovation, and ultimately, presenting a more welcoming work environment for everyone. This is precisely the legacy Bacardi is actively striving to build. Bacardi is proud to be recognized by Forbes as one of the World’s Top Female-Friendly Companies.

Head, Heart,Spirits

EMPOWERING BUSINESS
Bacardi is committed to supporting the industry and the spaces that bring people together in moments that matter. Initiatives include sponsoring the NAACP Backing the B.A.R initiative, that provides critical support to 10 businesses from underrepresented minorities in the hospitality sectors, with $10,000 grants along with access to valuable resources such as mentorship, tools, and networks. In addition, Bacardi sponsors the Hispanic Heritage Foundation grant program, Visión Verde, providing ten Hispanic owned hospitality businesses with a $10,000 grant to fund initiatives that promote sustainability and environmental impact.

Family Matters

NURTURING A SENSE OF BELONGING IN EVERY EMPLOYEE
The Belonging at Bacardi initiative is the next evolution of the company’s continued commitment to diversity and inclusion. The initiative, launched in 2021, was formed to drive an even more diverse and inclusive environment, while helping to define a positive atmosphere in which people can interact. It’s all about helping people feel comfortable with who they are, celebrating diversity and applauding individual differences. Because ultimately, Bacardi believes achieving representation, belonging and prosperity for all is the right thing to do.

CommunitiesMatter

BUILD YOUR FUTURE
The Bacardi Build Your Future Program focuses on supporting community members looking for work across the world. Executed in partnership with local charities, Bacardi employees deliver impactful employability training focused on career purpose, resume writing, Linkedin, job search and interview preparation. These sessions allow our employees to share their valuable career insight, and experience, with people who are looking for support in their career journey.

Want More?

VIEW OUR ESG REPORT AND ESG INDEX TO LEARN MORE OF OUR IMPACT.

Our Fiscal Year 2024 ESG Report offers stories of purpose that represent the way we are working to give good a greater meaning, while our FY24 ESG Index covers the progress we’ve made toward reaching our goals in the past year.

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Good Spirited Priorities