Good Futures

INVESTING IN OUR PEOPLE AND COMMUNITIES

People exist at the center of everything we do, which is why we prioritize projects that empower individuals and bolster our communities to encourage future success.

Good at a Glance

CareerMatters

FOSTERING FEMALE OPPORTUNITY
Bacardi empowers women within the workplace and strives for gender equality across the organization and among those who hold leadership positions. A strong female perspective adds diversity of thought and is essential when it comes to ensuring better decision-making, greater innovation, and ultimately, presenting a more welcoming work environment for everyone. This is precisely the legacy Bacardi is actively striving to build. Bacardi is proud to be recognized by Forbes as one of the World’s Top Companies for Women.

Head, Heart,Spirits

OPENING DOORS

To tackle the reality of unemployment and an industry-wide shortage of skilled bartenders, Bacardi launched Shake Your Future in 2018. This world-class bartender training program offers participants teams with the skills necessary for future success—in bartending and beyond. Since launch, 10 countries have participated. By nurturing talent and fostering a supportive environment, Shake Your Future continues to transform lives, bolster communities, and forge a path forward for the future of hospitality.

Family Matters

NURTURING A SENSE OF BELONGING IN EVERY EMPLOYEE

As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where everyone can feel like they truly belong. It’s about catalyzing culture and unlocking potential in performance. Because when you feel accepted and valued as an individual, you bring your authentic self to work—your whole self—which leads to a diversity of ideas, greater agility and innovation, and a deeper sense of empathy for each other and consumers alike.

CommunitiesMatter

BUILD YOUR FUTURE
The Bacardi Build Your Future Program focuses on supporting community members looking for work across the world. Executed in partnership with local charities, Bacardi employees deliver impactful employability training focused on career purpose, resume writing, job search including navigating online job boards and interview preparation. These sessions allow our employees to share their valuable career insight, and experience, with people who are looking for support in their career journey.

Want More?

VIEW OUR REPORT AND INDEX TO LEARN MORE ABOUT OUR GOOD SPIRITED IMPACT.

Our Fiscal Year 2024 report offers stories of purpose that represent the way we are working to give good a greater meaning, while our FY24 Index covers the progress we’ve made toward reaching our goals in the past year.

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Good Spirited Priorities