Meet NED

Ned is the one we turn to for wisdom, warmth, and wit. He has an innate understanding of what will delight and inspire our consumers and this superpower, combined with his strong business acumen and extensive experience in the spirits industry, are how Ned and his teams capture both the hearts and cocktails of our consumers.

Ned nurtures a deep connection with our audience through creativity and storytelling for many of our loved and celebrated brands, including BACARDÍ® rum, MARTINI® vermouth and sparkling wine, DEWAR’S® blended Scotch whisky, D’USSÉ ® cognac, and ERISTOFF® vodka, among others. In his previous role, Ned led the phenomenal success of BACARDÍ rum as the brand’s Global Senior Vice President.

Ned started as an Assistant Brand Manager at Bacardi in 2005 and has risen the ranks, weaving his way through our business with global and North American marketing roles.  His time at the company has spanned many brands and assignments in Miami, London, and Bermuda.

Soon, Ned will return to London, where he, his wife, and two young children are ready to embark on new adventures.