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Sparkling Wine and Vermouth
The world's No.1 Italian
With a legacy enduring more than 150 years, MARTINI® was the brand to shape the aperitivo occasion in the world and has become an icon of Italian quality and style.
MARTINI sparkling wines and vermouths
The MARTINI range consists of award-winning vermouths, Italian sparkling wines and cocktail bitters. The vibrant and bittersweet taste of the range is created with more than 40 botanicals sourced from the finest locations across the globe, mixed together with expert craftsmanship, Italian passion and tireless dedication.
Key Facts
500+
Over 500 botanicals are sampled every year to ensure the highest quality ingredients make the MARTINI blends.
1925
The MARTINI ball & bar logo was born in 1925.
1993
Bacardi acquired MARTINI & ROSSI in 1993.
The Origins of MARTINI
THE MARTINI STORY
MARTINI & ROSSI is named after a wine merchant and a master blender. It was in 1863 that Martini’s enterprising spirit and Rossi’s creative genius were galvanized into a unique formula that has endured for more than 150 years: the inimitable MARTINI. Bacardi acquired MARTINI & ROSSI in 1993, but the art of blending at MARTINI has never changed and is a skill trusted to a select few, passed down from master to master through eight generations.
The Legacy Continues
THE MARTINI STORY
It falls to Giuseppe ‘Beppe’ Musso, our Master Blender, and Ivano Tonutti, Master Herbalist, to continue the legacy of the original Master Blender, Luigi Rossi. Part of the MARTINI family since 1994, Beppe selects the wines and guides the delicate blending process for each expression, alongside Ivano, who samples more than 500 botanicals in a year to ensure only the highest quality ingredients are used in the making of MARTINI. Only Beppe and Ivano know the secret recipes, which are closely guarded under lock and key.
Visit Us
CASA MARTINI PESSIONE DI CHIERI, ITALY
Tour our array of inspiring experiences at Casa MARTINI. Explore the production plant as part of the latest MARTINI Discovery Tour. Learn the secrets of our vermouth and indulge in an intimate MARTINI Cocktail Experience.
Visitor information
Piazza Luigi Rossi 2, 10023 Pessione di Chieri TO, Italy
Directions and how to find us
TERRAZZA MARTINI MILAN, ITALY
Since 1958, the Terrazza MARTINI has dominated the historic center of Milan and offers an extraordinary view over the spiers of the Duomo of Milano. Terrazza MARTINI is the perfect venue to enjoy an aperitivo with stunning views of Milan or to host your corporate or private event.